Overview
About the Campaign
PS.Cafe is a well-known café brand with a strong presence in Singapore. To expand reach to Chinese consumers in Bali and Singapore, BEATmkt took over full management of their Xiaohongshu account — creating localized content, growing followers, and building long-term platform credibility.
The Challenge
What We Solved
PS.Cafe's existing content was not optimized for the Xiaohongshu algorithm. English posts were invisible to Chinese users, hashtag strategy was absent, and the account lacked a clear Chinese brand identity on the platform.
Our Approach
01
Localized Content Strategy
We developed a China-friendly content calendar built around proven Xiaohongshu structures — using the right format, tone, and visuals that resonate with Chinese lifestyle audiences.
02
Weekly Content Production
We produced and published consistent weekly posts with localized copy (not just AI translation), platform-optimized hashtags, and high-converting visual layouts.
03
Account Management & Compliance
We handled comment section engagement, follower management, and ongoing compliance monitoring — protecting account reach and preventing visibility penalties.
Campaign in Action
Results
What We Achieved
PS.Cafe's Xiaohongshu account grew steadily in followers and engagement. Posts regularly achieved strong like and save counts, improving discoverability among Chinese diners in both Bali and Singapore.
Want results like this?
Let us connect your business with the right Chinese audience in Bali.