Overview
About the Campaign
Safari Marine Park Bali wanted to reach Chinese-speaking tourists planning Bali trips on Xiaohongshu. BEATmkt designed and executed a full KOL campaign — from creator selection to content publishing — generating authentic organic reach across Chinese social media.
The Challenge
What We Solved
The park had no existing presence on Chinese social platforms. Chinese travelers searching for family activities in Bali could not discover the venue. They needed trusted creator content, not ads.
Our Approach
01
Campaign Brief & Creator Requirements
We defined the campaign experience flow, creator standards, and content direction — then recruited suitable KOLs through our official BaliBeats channels.
02
KOL Matching & Coordination
We matched and briefed Bali-based Chinese KOLs across Nano, Micro, and Mid-up tiers, organized on-site visits, and developed content outlines for each creator.
03
Content Review & Publishing
We supervised content quality, ensured all deliverables met campaign standards, and managed the full publishing process across Xiaohongshu.
Campaign in Action
Results
What We Achieved
The campaign produced multiple high-performing Xiaohongshu posts with hundreds of likes and saves each, significantly increasing the park's discoverability among Chinese travelers planning Bali trips. Chinese visitor footfall grew notably in the weeks following publication.
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